Relationship Between Strategic Orientation, Service Innovation and Its Impact on Market Performance
نویسندگان
چکیده
The purpose of this research is to analyze the relationship between a company's strategic direction and effectiveness its service innovation market presence. Owners administrators were given preliminary survey questionnaire fill out. While correlation looks at link factors, regression demonstrates null hypothesis. Customer focus, competitor cost inter-functional coordination, innovation, success all examined using various techniques. Our showed that when looking combined industries, only client focus supported, while performance not. There evidence support hypotheses boosts in telecommunications sector, on competitors costs contributes more creative environment. does food beverage business, it not orientation coordination. Few empirical investigations have focused like one. More needed determine how affects ability innovate products, but findings study are transferable other industries.
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ژورنال
عنوان ژورنال: iRASD journal of management
سال: 2022
ISSN: ['2709-8443', '2709-8451']
DOI: https://doi.org/10.52131/jom.2022.0404.0101